Marvel announces death of Deadpool, fans roll their eyes.

Marvel, I have had just about enough out of you! This whole thing where announce that you are killing characters for attention is just juvenile, so when you announce via Nerdist.com that you are killing off Deadpool in April, all we as fans can do is roll our eyes. Frankly, every time you decide to make a big deal about killing off a character, you’re setting yourselves up. You see Marvel, the reason for your success is that fans love what you have created. We are invested in the characters and we love them and their stories so when you decide to make a big deal about killing someone, every fan goes through one of two emotions. The fans who love the characters are shocked, appalled, and begin mourning right away, and everyone else sneers and reminds the world that in comics, no one stays dead.

Keeping this in mind, the announcement that Deadpool will be no more, is met with cynicism; Nerdist reports that Deadpool will be gone forever, frankly I don’t buy it. Like all other characters, he’ll return eventually. A character with his popularity and his unique quirkiness cannot vanish all together. I also approach this news with suspicion. Fox Studios has recently announced that the long awaited Deadpool movie starring Ryan Reynolds is going ahead with production, which maybe a motive for this sudden decision. It certainly raises an eyebrow when you realize that the Fantastic Four will have a new movie this year but their comic will end its run in January. Come on Marvel, you can insist that the two things have no connection all you want, but that won’t stop us from suspecting that you are trying to reclaim the rights to these properties.

At the end of the day, this is just bad marketing. You’re better than this Marvel, we fans know you are. We want you to move away from this terrible practice of hyping meaningless deaths and go back to cool campaigns like “It’s All Connected”. We miss the days when events were truly that; they happened once a year and were spectacular cross overs with well thought out stories, these days the term “event” is just synonymous for “story arc”. Let’s move back to clever marketing, stop threatening your loyal readers with empty events and character deaths, it’s an unbecoming tactic for an entertainment giant like yourself.